Misfit Phase Review

Introduction
When it comes to smartphones, our expectations have some commonalities to them regardless of if we're talking about a top-of-the-line flagship, or the most affordable budget model you can find. While we're happy to settle for less in the case of the latter, we still start out hoping to get a phone with a pleasing-to-view display, a capable camera, decent app performance, and ideally some day-long battery life. And no matter how fancy the phone we're talking about, we still expect to find standards like Wi-Fi connectivity, motion sensors, and Bluetooth.

However, there's one other category of smartwatches that we're starting to see more and more of, and that's the so called hybrid watch. These devices marry a traditional analog watch design with essential fitness and sleep tracking functionality. Obviously geared towards users who enjoy the authentic wristwatch look and feel, these products also come with a lovely distinguishing feature: battery life that can go on for months! We've already seen hybrid watches from brands like Fossil and Skagen, and now it's Misfit's turn with the Phase – a minimalist hybrid watch that puts the emphasis on style and longevity, rather than the feature list. But it's still supposed to be a smart watch, so does it do enough to make it worth choosing? Let's take a look.
- Misfit Phase
- Strap (rubber Sport strap for our unit)
- Battery tool
- Warranty booklet
- Quick-start guide

Design, weight, and fit
Smartwatches in disguise

More than anything, the Misfit Phase wants to look like an ordinary watch. That means no LCD or OLED panel, no touchscreen, and a minimal assortment of hardware buttons. At first glance, all there is to see are two hands: pretty standard wristwatch fare. Sure, the watch is noticeably chunkier than your average dumb-watch, measuring about half-an-inch thick, but that's about the only concession that something else is going on here.
Flip the Misfit Phase over, and you'll find a rather plain expanse of stainless steel making up its back panel – no optical heart-rate sensors here. What you will see, though, are a pair of contact points for removing the back and getting access to the watch's replaceable battery.
The overall design of the Misfit Phase is pretty promising, going with a clean look that avoids the misstep so many other hybrid watches make of trying to squeeze a tiny display onto an analog watchface – a move that rarely comes across as aesthetically well-balanced. But it's still just a bit bulky and massive for a wearable with such a limited feature set; if this were the size of the Huawei Fit, we'd be a lot happier, but as it stands we found the Phase catching on shirt sleeves a little too often, and its size served as a constant reminder of its presence. This isn't one watch you're likely to put on and forget about.
Watch face and visibility
A simplistic face layout can't compete with darkness

For most smartwatches, being able to clearly see the wearable's output in a variety of lighting conditions can prove pretty challenging. But with no digital screen, the Phase manages to dodge that bullet – or does it?
The watch's hands are made of a shiny chromed-out material, helping to catch the light even as it's fading and still let you read the time. But once ambient light is gone, you're on your own, as there's no built-in illumination to be found: no side-light, no back-light – nothing.
Notification circle changing colors
If you were designing a hybrid smartwatch, how would you engineer that feature? A multi-color LED sure sounds like the obvious answer, but that's not what Misfit went with here. Instead, there's a physical wheel of colors that turns to display the correct one through that tiny circular window. It's not unlike the date-display on an analog wristwatch, except instead of the disk being printed with the numbers 1-31, it's sectioned off into multiple colors.
Initial setup and compatibility

To get started with the Misfit Phase, you're going to have to download the Misfit app. The same app works with all the company's wearables, and is available for both iOS and Android devices.
Interface
Misfit keeps things simple – so we hope you're on a minimalism kick
Without a touchscreen, and with only limited button controls, there's not a whole lot of interaction to work with on the Misfit Phase itself. Your one avenue for exploration here is the watch's bottom button, which can be configured through the Misfit app to accomplish a number of tasks.

While we're talking about options present in the Misfit app, some are a lot more useful than others. For instance, there's a “Find my Phase” button that claims to help you locate a missing watch (that's still within Bluetooth range), but falls short of accomplishing even that simple task. Despite the presence of a vibration motor for notifications, the watch-location option entirely ignores this hardware. Instead, it spins the watch's hands and twirls the color wheel – for all of two-and-a-half seconds, and completely silently. How this is in any way useful, we've yet to figure out.
Health and exercise
Basic step-counting, but little in the way of fancy extras
Like all its other features, the Misfit Phase keeps its fitness-tracking abilities pretty toned-down, but they're indeed present. As we mentioned earlier, there's no heart-rate-monitoring capabilities, but you still get basic step-counting – as well as all the associated data (like calories burned) that can be extrapolated from that.
While all that sounds very involved, Misfit simplifies the way it displays your progress towards fitness goals, breaking things down into a convenient points-goal for each day. At night, the Phase will also track your sleep. And if you happen to have some buddies who are also wearing Misfit products, you can share your fitness progress with them through the app's social component. If you'd rather chart your data through a system-wide fitness hub, Misfit supports sharing its info with Google Fit and Apple Health, among others.
Finally, if you just need a little reminder now and then to get off your feet and move around a little, the Phase offers a mode that detects when you've been sitting still for too long and reminds you to get active. You can manually set start and stop times for this feature, so you're not being pestered while trying to catch some sleep.
Battery life
Months-long operation sounds great – just hope you can change that battery when the time comes

So far, the Misfit Phase might sound like it doesn't offer a lot compared to other wearables, but it's yet to play its trump card: battery endurance. Your typical full-featured smartwatch probably needs to be recharged every day or two, while a smaller fitness tracker might run through its battery over the course of a week.
But the Misfit Phase doesn't get recharged every day, nor even every week. Actually, it doesn't get recharged at all.
The wearable's powered by a consumable lithium coin-cell battery that Misift says should last about six months under typical usage – get a ton of notifications, and that figure could come in a bit lower. New ones are affordable enough, and especially if you stock up with a multi-pack, should only run you a buck or two each.
The slightly more worrisome issue is actually getting at the battery. As we mentioned earlier, the Phase's back is marked with a pair of contact points, and you'll align these with an included tool to unscrew the battery compartment. While that may be a usability compromise between a battery you'd need to be a jeweler to replace, and one covered by a big, ugly slot you'd need a quarter to unscrew, we can't help but be a little worried that six months down the line, we won't be able to find that tool when we need it – and suddenly an easily user-replaceable battery becomes a much bigger headache. By exercising some care, though, such situations can be easily avoided.
Conclusion

Compared to other smartwatches, fitness trackers, and all matter of hybrid wearables, the Misfit Phase doesn't do a ton of stuff. But perhaps counterintuitively, it succeeds the most because of its limitations. Not squeezing in a digital screen both helps keep the watch looking nice, as well as enables it to enjoy the incredible battery life it does. And once you take the time to configure the Phase to your needs, you really can get some useful value out of notifications that only go as far as “this is the contact who's texting you right now.”
While that laser-focused feature set can be appealing in the right light, it's also a little frustrating to see tied to a price tag as high as the Phase's is: pricing starts at $175, and pairing the watch with a leather strap pushes that figure up to $195. That's a heck of a lot more than many fitness trackers that offer similar, if not even expanded functionality.
So Misfit seems to be charging a premium for a connected device that doesn't really look like a connected device. That could be a pretty compelling pitch, but the execution of the Phase just falls a little short of where we'd like it to be.
Maybe the biggest negative is that it's just entirely too thick for what it is and what it does; with these capabilities, we'd want to see a far more slender wearable. And if your big selling point is traditional watch look-and-feel, your product needs to be built like one, too.
Beyond that, the poor low-light performance is another tough spot to get past. The non-illuminated notification window is a questionable design decision, and it severely impacts the wearable's usefulness.
At closer to $125, the Misfit Phase would be a much easier sell, but at these prices we'd definitely want to consider alternatives that either offer more functionality, or simply look a little more attractive, like Fossil's Q-series of hybrid watches, or the Skagen Hagen smartwatches.
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